Case
Studies

Results we are proud of.

Our case studies are not just success stories; they are also a source of valuable insights. Take a closer look at how our solutions have made a tangible impact on our clients and their varying industries.

2020 Census

CHALLENGE: The city of Quincy, IL and Adams County needed assistance in promotion of their 2020 Census campaign...

2020 Census

The Challenge – The city of Quincy, IL and Adams County needed assistance in promotion of their 2020 Census campaign. This proved to be extra challenging as it was the beginning of the Covid-19 Pandemic and traditional “boots on the ground” methods were no longer an option. The goal was to try and make every hard to reach adult in the county aware of the 2020 Census with high frequency and to drive these adults to complete the Census. The messaging for the campaign would focus on the community being “ALL IN” and the “WHY” they are doing this.

The Strategy – The strategy included a comprehensive campaign including an extensive digital arm as well some traditional tactics like television, print and radio. The digital tactics included OTT, Video Pre-roll, Mobile Conquesting, Social Media and Online Audio. Digital would lead the charge to reach them as a high percentage of adults own a mobile device. Mobile Conquesting assisted in targeting all adults on mobile devices. Key places in the county like college campuses, Salvation Army, food pantries and VA hospitals were geo-fenced to include all incomes and ages as well on mobile. OTT/Pre-roll video were used to reach people while streaming TV at home as well as video consumption across all devices. Facebook and Instagram targeting were used to remind people of the importance of completing the census, across all ages and demographics. Messages were targeted by age and areas of concern and interest. Lastly, Online Audio was used to build awareness while people were streaming music and podcasts.

The Results – This campaign served a over 2,000,000 impressions in three months and generated a .83 % click through rate – almost 12 times the industry average. On Census Day, April 1st, Adams County was the first and only county in Illinois that had turned blue with a 51% response rate (they were actually at 57.6%) and was ranked 6th in the nation. When the Census was extended, this campaign also followed suit to garner more traction in this top market.

Fall Home Tour

CHALLENGE: Quincy Preserves has encouraged owners of historically and architecturally significant structures to restore and maintain them to their original condition.

Fall Home Tour

The Challenge – Quincy Preserves has encouraged owners of historically and architecturally significant structures to restore and maintain them to their original condition. In the Fall they host a tour of homes to foster the beauty and wonder of these historically preserved homes. The goal was to increase online ticket sales and reach a new audience for this special event of never seen before homes for their 45th Anniversary in the area and outside the area, encouraging people to travel in.

The Strategy – A combination of Social Media and Social Mirror were used to help promote this grand event since it is so visual in nature. Social Mirror presented a great opportunity to compliment the Facebook presence and mirror posts targeting people online that fit within Arts & Culture, Historical Society and Preservation and Day Trips behavioral categories.

The Results – The home tour was very well attended! Second best results to date! They sold 1500 tickets, just shy of the most ever attended. 79% of the tickets were sold online. Ticket purchaser data indicated out of town traffic and their sales numbers were the most they were to date! And with a click thru rate of over 1.07%, Facebook and Social Mirror paired together delivered the results they needed.

Rethink Media - Quincy Preserves Case Study - Quincy, IL

Koontz Builder

CHALLENGE: Dale Koontz Builder, a high-end custom home builder was looking to attract more leads and increase call volume from higher income households looking to custom build a home.

Koontz Builder

The Challenge – Dale Koontz Builder, a high-end custom home builder was looking to attract more leads and increase call volume from higher income households looking to custom build a home.

The Strategy – Koontz Builder wanted to target a 35-mile radius around Quincy, IL. Social Media was recommended to give potential consumers a visual of the custom build options and quality of design and products with a combination of single image, carousel and video ads. Targeting included, those interested in
home improvement, home renovations, the top 25% of household incomes and adults ages 30+.

The Results – Over the course of the campaign, Koontz Builder had a strong click through rate of 2.51% that was almost 36x the national average! The campaign generated 3,766 click conversions and 622 view throughs to their website. The ultimate goal would be measured by call volume and the campaign did just that. They saw a 33% increase in call volume in just a 3-month timeframe year over year combined with increased traffic to their website, Facebook business page and Google search. The builder had almost a 50% increase in new home builds.

Harrison Monuments

CHALLENGE: Harrison Monuments was looking to increase their social media presence and build branding and awareness of their company and its extensive history.

Harrison Monuments

The Challenge - Harrison Monuments, a well established monument company with locations in both Quincy, Illinois and Warsaw, Illinois, was looking to increase their social media presence and build branding and awareness of their company and its extensive history.

The Strategy - To successfully increase Harrison Monuments social media presence, a high frequency of content creation and posting was utilized. Our strategy was to post 4 to 6 graphics each month to increase visibility on their followers’ pages. Facebook ads were frequently utilized as well, with targeting focused on a 25 mile radius around both Quincy and Hamilton and interests such as historical preservation and memorials selected .

The Result - With a 3,000% increase in post reach, a 23,000% increase in post engagement, and a 231% increase in page visits in its first month alone, Harrison Monuments campaign has proven very successful. The click through rate for the ads run is an impressive 7.58%, and they’ve had a total of 4,318 clicks on 5 ads run during the campaign. The ultimate sign of proven success, is Harrison Monuments high Estimated Ad Recall Lift, which is an estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. For Harrison Monuments, their Ad Recall is 20%. A typical Ad Recall is anywhere between 5% and 15%.

Rethink Media - Harrison Monuments Case Study - Quincy, IL

Festival of Lights

CHALLENGE: Festival of Lights was looking for someone to help bring more awareness to their displays, as well as help secure their presence in this community for the near future.

Festival of Lights

The Challenge - With the absence of a Christmas lights display looming over Quincy and its surrounding areas, 2019 brought the return of a beloved light display under a new name and new management. After 2 years, Festival of Lights was looking for someone to help bring more awareness to their displays, as well as help secure their presence in this community for the near future.

The Strategy - To truly capture who Festival of Lights is, we utilized brand photography on their social media pages as a way to entice people to visit the display. We captured dierent angles of the displays and used them in various social media graphics and advertisements. As a way to reach their audience in a fun, exciting, and engaging way, we broadcasted from the display using Facebook Live as a way to show followers a behind the scenes view of The Festival of Lights. Creating Facebook Events and corresponding graphics for sponsorship nights was a critical piece of the campaign.

The Result - During their tenure with Rethink Media, Festival of Lights has seen a massive growth on social media. In 3 years, they’ve gained 1,582 page likes, had 85,037 page visits, and reached 216,404 people organically. The videos that we have produced and posted have a total of 27,900 minutes viewed on the Festival of Lights Page. Their Facebook Ads have proven successful as well with a 5.22% click through rate and an estimated ad recall of 7%.

CaseStudies

Results we are proud of.

2020 Census

Fall Home Tour

Koontz Builder

Harrison Monuments

Festival of Lights

Case
Studies