Are you ready to reveal what artists, songs, and podcasts ruled your listening this year? Well if that’s the type of wrapped you’re looking for, take it to the little green app, because this here wrapped, is purely for the likes of Rethink Media.
If you can even believe it, 2024 has come and nearly gone, and with it came unforgettable memories, brand-new challenges, and some record-breaking campaigns. At the close of each year, we like to pause, look back at what we’ve accomplished, and dream big for what’s ahead. So buckle up—the 2024 Rethink Wrapped is ready to roll.
Our Digital Marketing department had another banner year. With impressions soaring, clicks skyrocketing, and campaigns multiplying like never before, 2024 proved to be our hottest year yet in digital marketing. Thanks to powerhouse products like Social Mirror, OTT, and Native Display, our clients reached audiences far and wide, engaging with them across a variety of platforms and strategies.
What sets our digital marketing apart from the rest? It’s simple: the results. And, as they say, the proof is in the pudding. Let’s dig into the numbers and check out our Digital Marketing Wrapped below:
Digital Marketing Wrapped:
Total Number of Impressions Served: 33,495,129
Total Number of Clicks on Ads: 293,800
Total Digital Campaigns Run: 194
How many times do you think you were served an ad from a Rethink digital client this year? If you’re guessing somewhere in the neighborhood of 33 million…you’d be right.
Of course, the other big player in the digital game is paid Social Media. Love it or loathe it, social media continues to dominate as a go-to resource for connection, information, and business growth. At Rethink, we know the power of social media, which is why we make it a priority to craft the best strategies for our clients. The results speak for themselves. Check out this year’s Paid Social Media Wrapped:
Paid Social Media Wrapped:
Total Number of Impressions Served: 4,913,892
Total Engagements: 195,239
Total Reach: 809,761
Total Clicks: 93,639
But it’s not just our clients’ pages that saw success—our own Rethink social channels were thriving in 2024, too. From Facebook to Instagram, we’ve been making waves and growing our community. Let’s take a peek at our Rethink Social Wrapped:
Rethink Social Wrapped*:
Facebook Reach: 49,214
Facebook Visits: 3,342
New Facebook Followers: 81
Instagram Reach: 2,851
Instagram Visits: 206
New Instagram Followers: 40
*All content displayed for Rethink Social is organic
While digital is a huge part of what we do, it’s not the whole story. Our Traditional Advertising department continues to help clients make an impact through radio, television, and billboards.
2024 was truly a year like no other, and we’re feeling incredibly optimistic about what’s to come in 2025. Through it all, one thing remains constant: we wouldn’t be where we are today without the incredible clients who trust us with their brands and businesses. From the bottom of our hearts, thank you.
2025 is loading…and big things are on the way. Stay tuned!