Pop Off: Unpacking the Influence of Pop Culture in Advertising

There is no escaping pop culture especially in today’s social media driven world. Because of that, advertisers love to use various trending topics and pop culture moments in their ads as a way of relating to their audience. This episode dives into the pros and cons of Pop Culture Advertising, as well gives solid examples of how this advertising style has been used well and not so well. With references to Taylor Swift, ReesaTeesa, Bravo, and more, you don’t want to miss this episode!

Joining the pod today is Rethink’s Digital Marketing Manager, Robin Bailey!