“If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz, CEO of Starbucks.
Autumn is more than just cozy sweaters and pumpkin spice everything. For businesses, it’s a season ripe with opportunity—and influencer marketing is the harvest you don’t want to miss out on. As the leaves change and the air turns crisp, your strategy should be as fresh as your fall wardrobe. So, let’s peel back the layers and unmask the power of influencer marketing for this golden time of year.
Why Fall? Why Now?
In case you haven’t noticed, fall brings a unique vibe that businesses can really capitalize on. It’s the bridge between summer’s carefree days and the holiday season’s gift-giving frenzy. People are spending more time online, scouting for cozy inspiration, DIY Halloween costume ideas, or early holiday shopping. Enter influencers.
Influencers thrive during this time because their audience is primed for content—be it recipes for spooky snacks, haunted house tours, or autumn fashion hauls. In fact, according to recent studies, influencer engagement spikes during seasonal shifts, and there’s no better season than fall to take advantage of this trend.
Finding the Right Influencer Fit (No Tricks, All Treats)
Influencer marketing is like matchmaking. You’re looking for someone whose audience aligns perfectly with your target demographic, someone whose tone complements your brand’s message. And here’s where female-owned ad agencies like ours shine. We’re pros at recognizing that perfect blend of authenticity and creativity, knowing that the right influencer won’t just sell a product—they’ll tell a story your audience wants to hear.
Look beyond the obvious metrics (follower counts can be deceiving!). Instead, focus on micro and nano influencers who have smaller but highly engaged followings. During fall, these influencers become your go-to for niche marketing. Whether it’s a wellness influencer promoting your fall-inspired organic candle or a mom blogger showcasing your eco-friendly Halloween decorations, smaller influencers often create deeper, more trusted connections with their audiences.
Harvesting Creativity: Seasonal Content Ideas
Now that you’ve got your influencer squad, let’s talk content. Fall opens up a cornucopia of creative opportunities (see what I did there?). The key is to create content that feels organic to both the influencer and the season.
Pumpkin Spice and Everything Nice: Whether you’re in the food and beverage industry or not, influencers can create cozy content that screams fall—featuring your product. Maybe it’s a foodie influencer creating autumn-inspired dishes with your brand’s cookware, or a lifestyle influencer sipping coffee from your new mug line during a crisp morning walk. This season’s all about those warm, homey vibes.
Autumn Aesthetic Unveil: If your brand is undergoing a fall refresh—be it packaging, product line, or service offering—let an influencer reveal it in a big way. Unboxing videos, first-look IG Stories, or “day in the life” reels featuring your revamped look can create buzz that feels like a natural extension of the influencer’s life.
Haunted by Great Deals: Halloween’s the perfect time for fun, spooky-themed content. Run a giveaway or contest through influencers—“trick or treat” giveaways for the best costume pics featuring your product, or a themed scavenger hunt on Instagram where participants follow clues to win.
Data, But Make It Feminine
Let’s get real for a second. Women, particularly those running their own businesses (like us), are hyper-savvy consumers. They can spot a hollow influencer campaign a mile away. We know how important it is to rely on data-driven insights without losing the human touch. Metrics like reach, engagement rate, and conversions matter, but so does the genuine connection between the influencer and their audience.
When running a fall influencer campaign, track everything. See which types of posts perform best—are video tutorials about how to use your product driving sales? Are Instagram Stories bringing in more traffic to your site than static posts? These insights will not only help you fine-tune your fall efforts but give you a clear direction for holiday campaigns just around the corner.
Time to Fall Into Action
At this point, if you’re not already thinking about which influencers can showcase your fall collection or upcoming Black Friday offers, it’s time to get moving. The beauty of fall influencer marketing is its ability to blend storytelling with sales-driving results in a season when everyone’s ready to be inspired.
So let’s grab our PSLs, pull on our best autumn boots, and start turning those fall leaves into greenbacks. Influencer marketing during fall isn’t just a seasonal strategy; it’s an essential move for brands that want to stay relevant, authentic, and visible. And here at our all-female-owned agency, we know just how to make that happen.
Let’s get creative—and maybe a little spooky.
Ready to add influencers to your social strategy? We’re here to help. Give us a call!